Discover our Marketing Masterclass series
Catch up on any Marketing Masterclass episodes you’ve missed with our on-demand recordings and download your free Digital Toolkit for key takeaways and practical resources.
Digital Toolkit
Download the Digital ToolkitNew
Download your free Digital Toolkit for key takeaways and practical resources.
Episode 1: How well do you know your customers?
Take a deep dive into customer personas, customer journeys and user experience, challenging you to think about how well you really know your customers and target audience. Develop an understanding of this first to underpin the rest of you marketing plans.
Episode 2: Content marketing for Manufacturers
Content marketing is a vital tool for building brand awareness and engaging specifiers throughout the digital specification journey. In this webinar we explore content marketing planning tips, strategies and content types to help you reach the specifier audience when they're most engaged.
Episode 3: Channels and Events
We'll explore ideas and tips from industry experts to help you build a successful social media and event strategy - embedding social and events in to the wider marketing strategy allows you to expand your reach and raise brand awareness.
Episode 4: Strategic planning
The webinar will explore strategic planning, managing marketing budgets and showcase templates that you can implement to help you plan and deliver an effective marketing strategy - right at the time you will be looking to strategise for 2026!
