Discover our Marketing Masterclass series
Catch up on any Marketing Masterclass episodes you’ve missed with our on-demand recordings and download your free Digital Toolkit for key takeaways and practical resources.
Digital Toolkit
Download the Digital ToolkitNew
Download your free Digital Toolkit for key takeaways and practical resources.
Episode 1: How well do you know your customers?
Take a deep dive into customer personas, customer journeys and user experience, challenging you to think about how well you really know your customers and target audience. Develop an understanding of this first to underpin the rest of you marketing plans.
Episode 2: Content marketing for Manufacturers
Content marketing is a vital tool for building brand awareness and engaging specifiers throughout the digital specification journey. In this webinar we explore content marketing planning tips, strategies and content types to help you reach the specifier audience when they're most engaged.
Episode 3: Channels and Events
This episode explores ideas and tips from industry experts to help you build a successful social media and event strategy - embedding social and events in to the wider marketing strategy allows you to expand your reach and raise brand awareness.
Episode 4: Data to Strategy - Smarter Marketing for 2026
11 November 2025 - 11:00AM
The session will combine practical guidance on using data in marketing, with a real integrated campaign example from a leading marketing agency, showing strategy in action. You will also get an early look at findings from the upcoming Construction Sales and Marketing Report (launching early 2026), helping you plan and prioritise marketing activity for maximum impact in the year ahead.
