Webinars

Marketing Masterclass: Episode 2 - Content Marketing for Manufacturers

15 May 2025 | By NBS

Our Marketing Masterclass Series explores the full marketing cycle, offering construction product manufacturers expert insights and a practical digital toolkit to apply directly within your business. Learn how to identify your ideal customer, craft compelling content, maximise social, email, and event marketing, and develop a strategic, budget-conscious marketing plan.

Marketing Masterclass webinar for product manufacturers focussing on Content Marketing. The image is a graphic of a person looking at various elements for consideration within the marketing funnel.

In Episode 2, we focus on content marketing for manufacturers – a vital tool for building brand awareness and engaging specifiers throughout the digital specification journey.

Guest Speaker

We are thrilled to collaborate with Eva Woode, founder of Edify Content Studio to deliver this webinar. With a background in design engineering, curation, and marketing across the UK and Sweden, Eva founded Edify in 2017. The agency has since grown into a team of writers, creatives, and strategists, blending technical expertise with a passion for the built environment.

Eva frequently moderates talks and curates exhibitions on sustainability and wellbeing in architecture, while also volunteering for the British Institute of Interior Design. She serves as a board member for The Alliance for Sustainable Building Products.

Webinar highlights:

The importance of tone of voice and understanding your audience (If you missed Episode 1: How well do you know your customers, you can catch up here)

What types of content architects and specifiers value most
How to develop a content strategy and content plan that supports specification and product selection
Real examples of successful content marketing from product manufacturers including CPDs, case studies and whitepapers.
How to measure performance and demonstrate return on investment (ROI)

Whether you're aiming to increase leads, enhance your CPD strategy, or improve visibility on platforms like NBS Source, this session will equip you with the knowledge and tools to make content marketing work harder for your business.