Sales in construction rarely start with a cold call. Specification decisions are shaped early by architects, engineers, and specifiers, long before a project reaches procurement.
NBS Source supports manufacturer sales teams by increasing product visibility at specification stage and, as part of our wider suite of services, providing insight into where products are being specified. This helps sales conversations take place at the right time, grounded in real project context rather than assumptions.
Our full suite of services provides visibility of market demand and opportunities that inform sales strategy. Moreso, with a RIBA CPD subscription, manufacturers can also build real relationships and credibility from the earliest stages of a project, long before products are procured.
Discover a world of qualified leads and relationship-building opportunities
Build relationships earlier in the sales cycle
In construction, meaningful sales relationships are built long before procurement. CPD allows you to engage specifiers at the inception and design stages, establishing trust and relevance without promotional pressure. NBS Source supports this early engagement, helping your brand become a familiar and credible presence throughout the project lifecycle.
Sales insight at specification stage
NBS Intelligence equips you with actionable insight into where your products are being specified and by which organisations. This visibility helps sales teams focus effort on relevant projects, enabling informed, timely conversations grounded in real project activity.
Insight-led engagement through CPD performance
Seeing how specifiers engage with your RIBA CPD content shows which topics matter most in practice. NBS Intelligence tools in our Partner Platform highlight what is being viewed and revisited, helping you sharpen your technical focus and plan future CPD around real industry interest.
“The new NBS Source platform has given us far better scope to improve our product listings, allowing us to give architects and specifiers more detailed information to make informed product choices. As a result, we’ve tripled our monthly products added to specs, and with the help of the improved NBS Source analytics, have been able to bolster our relationships with those architects as the projects go forward.”
“NBS Source is the place to be if you want to get your products specified in projects.”
