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Building your Brand in a Competitive Market

04 April 2025 | By Ros Rowlatt, Digital Media Director at The Think Tank

At this year’s Unlocking the Secrets to the Specification event, Ros Rowlatt, Digital Media Director at The Think Tank, highlighted the importance of brand awareness in a competitive market and shared marketing tactics manufacturers should use to stay visible and influence buyer decisions.

Header image is titled 'Building your Brand in a Competitive Market by Ros Rowlatt, The Think Tank - in collaboration with NBS, Unlocking the Secrets to the Specification event

Key highlights include: 

  • Balance brand building with sales activation – Learn why long-term brand investment is just as vital as short-term sales for sustainable growth.

  • Craft a clear and consistent identity – Discover how a defined brand message and cohesive visual style help build recognition and trust.

  • Boost visibility through SEO and social strategy – Explore how to elevate your brand online by combining search performance with strategic, engaging social media.

  • Drive authority through quality content and partnerships – Find out how expert-led content, the PESO model, and meaningful industry partnerships turn audiences into advocates.

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