
How NBS is Supporting the Industry: Dr Stephen Hamil
02 December 2024
Watch Dr Stephen Hamil, Innovation Director at NBS, discuss the role of specification in enabling...
04 April 2025 | By Ros Rowlatt, Digital Media Director at The Think Tank
At this year’s Unlocking the Secrets to the Specification event, Ros Rowlatt, Digital Media Director at The Think Tank, highlighted the importance of brand awareness in a competitive market and shared marketing tactics manufacturers should use to stay visible and influence buyer decisions.
Key highlights include:
Balance brand building with sales activation – Learn why long-term brand investment is just as vital as short-term sales for sustainable growth.
Craft a clear and consistent identity – Discover how a defined brand message and cohesive visual style help build recognition and trust.
Boost visibility through SEO and social strategy – Explore how to elevate your brand online by combining search performance with strategic, engaging social media.
Drive authority through quality content and partnerships – Find out how expert-led content, the PESO model, and meaningful industry partnerships turn audiences into advocates.