Webinars

Marketing Masterclass: Episode 1 - How well do you know your customers?

10 March 2025 | By NBS

Our Marketing Masterclass Series will explore the full marketing cycle, offering manufacturers expert insights and a digital toolkit developed to implement learnings practically back into your business. Learn how to identify your ideal customer, craft compelling content, maximise social, email, and event marketing, and build a strategic, budget-focused plan.

Understanding your customers is essential for driving business growth.

In our first Marketing Masterclass, we take a deep dive into customer personas, customer journeys and user experience, challenging you to think about how well you really know your customers and target audience.

Key takeaways from the session include actionable tactics and digital templates to help you dig deeper into your customers and the journey they take with your business.

Our host and expert speakers

Annabelle Bean, Digital Marketing Manager at NBS | Powered by Hubexo
Gemma Jones, Founder at StellarCX
Leanne Johnson – UX Lead at NBS | Powered by Hubexo

Check out what's coming soon in the rest of our masterclass series

Episode 2 - Content marketing – Discover how to use content to build your brand and connect with specifiers.
Episode 3 - Maximising Channels & Events – Get the most out of your social and email marketing and focus your events strategy.
Episode 4 - Strategy & Budget Planning – Develop a structured approach to long-term marketing success.
Downloads - Practical Resources – A selection of exclusive templates and tools to implement your learnings.