Webinars

Marketing Masterclass: Episode 4 - Data to Strategy - Smarter Marketing for 2026

11 November 2025 | By NBS

Our Marketing Masterclass Series explores the full marketing cycle, offering construction product manufacturers expert insights and a practical digital toolkit to apply directly within your business. Learn how to identify your ideal customer, craft compelling content, maximise social, email, and event marketing, and develop a strategic, budget-conscious marketing plan.

A strong marketing strategy sets the direction for long-term success. In this session, we explored how construction manufacturers can develop smarter, more effective strategies built on data and insight.

Viewers learned how to make data a core part of their marketing strategy and saw real examples of fully integrated marketing campaigns from fellow manufacturers.

We also shared early findings from the upcoming Construction Sales and Marketing Report (launching early 2026) - including how specifiers engage with manufacturers, the growing influence of digital channels, and where to focus marketing efforts for the greatest impact.

Whether you’re refining your marketing plan for 2026 or looking to strengthen your data-led decision making, this on-demand webinar will help you set clear, measurable goals that deliver results.

Guest speakers

Host: Jack Mowat, Account Manager at NBS
Matt Hicks, Strategy Director at Lesniak Swann
Adam Brown, Head of Data Strategy and Architecture at Seriös Group

Who is this webinar aimed at

Sales and marketing professionals working in construction product manufacturing who want to:

Develop a data-driven marketing strategy
Understand specifier behaviour and engagement trends
Optimise marketing activity across digital channels
Plan for sustainable growth in 2026 and beyond

Why watch

Gain expert insight, practical advice, and access to the latest industry data to help you shape a marketing strategy that delivers measurable results.