Marketing Masterclass: Episode 4 - Data to Strategy - Smarter Marketing for 2026

A strong marketing strategy sets the direction for long-term success. In this session, we’ll explore how construction manufacturers can develop smarter, more effective strategies built on data and insight.

You’ll learn how to make data a core part of your marketing strategy and see real examples of fully integrated marketing campaigns from fellow manufacturers.

We’ll also share early findings from the upcoming Construction Sales and Marketing Report (launching early 2026) — including how specifiers engage with manufacturers, the growing influence of digital channels, and where to focus your marketing for the greatest impact.

Whether you’re refining your marketing plan for 2026 or looking to strengthen your data-led decision making, this webinar will help you set clear, measurable goals that deliver results.

Who should attend

Sales and marketing professionals working in construction product manufacturing who want to: Develop a data-driven marketing strategy

• Understand specifier behaviour and engagement trends
• Optimise marketing activity across digital channels
• Plan for sustainable growth in 2026 and beyond

Why attend

Gain expert insight, practical advice, and access to the latest industry data to help you shape a marketing strategy that delivers measurable results.

Speakers

• Host - Annabelle Bean, Digital Marketing Manager
• Lesniak Swann – Matt Hicks
• Serios Group – TBC