Marketing Masterclasses for Manufacturers

Over the course of the last year, NBS has been delivering a wide range of webinars for both construction product manufacturers and specifiers. As part of that offering, we’re also running a series of marketing masterclasses designed specifically with manufacturers in mind.

Check out the webinars below to learn more about any of these areas of marketing, and visit our Events page to register for our future marketing masterclasses. 

What specifiers want from CPD

Earlier this year, we surveyed over 350 architects and other specifiers from a wide range of large and smaller organisations, including professionals at the start of their careers and experienced decision makers in senior roles.

We asked them to share their views on how they prefer to undertake CPD, their opinion of RIBA-approved CPD and what they want to see from CPD providers in the future. The results have now been published in this year's RIBA CPD Report. This webinar covers key insights from the report and how CPD could become a key part of your business' marketing strategy. 

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How to make your budget go further

The cost-of-living crisis, ongoing supply-chain issues, soaring energy prices, skills shortages, and the economic impact of the invasion of Ukraine are all factors impacting the construction industry. So, it’s now more important than ever for manufacturers and suppliers to manage their marketing budget effectively. In this webinar, Robin Cordy, Managing Director at NBS, is joined by marketing and industry experts to discuss how you can make your marketing budget go further and work harder to get the best return on investment.

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Code for Construction Product information 

NBS’ Head of Manufacturer Solutions Lee Jones is joined by the Construction Product Associations' MIG Deputy Chair Catherine Fyfe to discuss the rationale behind the Code for Construction Product Information and how it impacts construction product marketing. They also break down the 11 clauses and explain what they mean for product manufacturers and how NBS can support them.

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Future of Construction Marketing 

Robin Cordy, NBS Marketing Director, is joined by a panel of marketing experts to discuss the key findings from the 'Construction Manufacturers' Marketing Report' and what this means for the future of construction marketing. Jenny Archer, from NBS, author of the report, presents the main themes and insights, followed by a discussion with Robin and guest speakers, Joe Glover, Founder of The Marketing Meetup and  Ros Rowlatt from the agency The Think Tank. The panel also discuss the broader factors of the marketing industry, that we should all, as marketers, consider.

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2022 Marketing Strategy 

Robin Cordy hosts a panel of industry experts who discuss and share their thoughts on opportunities and challenges for manufacturers in 2022. The webinar also covers learnings from 2021, strategies to consider and some of the initial findings from the NBS Construction Manufacturers' Marketing Report, which examines how manufacturers' current and future marketing strategies compare across the construction industry.

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SEO Fundamentals 

It's essential for manufacturers to optimise their websites, be visible, and be highly ranked by search engines. This relies on having an effective Search Engine Optimisation (SEO) strategy and ensuring it's implemented effectively. Join SEO expert Andrew Charlton, from Crawl Consultancy and Robin Cordy, for a masterclass on SEO fundamentals.

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