In September 2021, NBS and Glenigan launched a Survey to construction manufacturers to get a holistic view of marketing in the construction industry, how things have changed in recent years and where it’s heading. In January 2022, we launched the 'Construction Manufacturers' Marketing Report' to share the results and findings back to manufacturers so they can use it to see how their marketing compares to their competitors and peers.
Join Robin Cordy, NBS Marketing Director, hosting our first marketing masterclass webinar of the year to hear about the key findings from the report and what this means for the future of construction marketing. Jenny Archer, from NBS, author of the report, will present the main themes and insights, followed by a panel discussion with Robin and guest speakers, marketing expert Joe Glover, Founder of The Marketing Meetup and digital marketing expert Ros Rowlatt from the agency The Think Tank. The panel will also discuss the broader factors of the marketing industry, that we should all, as marketers, consider.
