Oscar Acoustics strikes a chord with specifiers

02 April 2024 | By NBS

How Oscar Acoustics used NBS Marketing Services to reach specifiers at critical decision points.

Educating specifiers on your product range and industry sector is a great way to generate attention and position your products to be specified. However, getting your message through to specifiers in a crowded market can be a challenge.

Oscar Acoustics, Britain’s leading manufacturer of seamless acoustic sprays and acoustic plasters, carries over four decades of acoustic design experience. In addition to hosting their products on NBS Source, Oscar Acoustics recently amplified their acoustic design expertise by hosting an educational webinar which is one of the options available with NBS Marketing Services.

We spoke to Harriet Hancock from Oscar Acoustics to find out how they benefitted from the sponsored webinar package and a range of additional marketing services.

Educating a receptive audience

“We are Great Britain’s leading provider of seamless acoustic sprays and acoustic plasters for the control of noise reverberation in buildings. With our extensive range of fire-rated, recycled acoustic finishes, we enable designers to create calm and inviting spaces that sound as good as they look,” Harriet said.

Rather than simply promoting products, the team recognised the value of educating architects and other specifiers in an area they can offer valuable expertise.

NBS promoted the webinar to a network of 75,000+ construction professionals who are subscribed to our events mailing list. We also promoted the webinar on social media, where we have a combined reach of over 22,000 followers across various platforms.

The sponsored webinar included a panel of experts who offered deep insight into designing for well-being. By showcasing projects in which acoustic design helped reduce noise reverberation and improve comfort, Oscar Acoustics demonstrated the value of its product range to an engaged and receptive audience of specifiers.

“The production and presentation were both very professional. We had some great expert speakers joining the discussion and over 700 people registered for the webinar.”

Another option Oscar Acoustics opted for was an advertorial. This option showcases your brand as a thought leader, covering an industry hot topic in a long-form article hosted on the NBS website which receives over 250,000 visits per month.

Oscar’s advertorial ‘Noise distracts: How acoustic design improves workplace productivity,’ explores how architects and designers can improve productivity through acoustic design and how the manufacturer’s range of SonaSpray products can help. NBS also produced a shorter spotlight article, which focused on the features and benefits of Oscar’s Evo-Blade knife-edge ceiling trim, and the company’s listing on NBS Source. Each article was also shared in our monthly specifier and Product Showcase newsletters, as well as on our social media channels.

“NBS Source and Marketing Services provide us with the opportunity to achieve even more exposure to architects and designers. We only started using NBS Marketing Services this year and have found it to be very professional and well-presented. The range of options available to us has helped us to build our brand awareness and reach more specifiers than ever before.”

Reaching specifiers through NBS Source

Both the NBS Source and Chorus platforms are at the heart of the specifier’s decision-making process. Oscar Acoustics have partnered with NBS for over 15 years, and believe that hosting their product information on NBS Source is a key part of their marketing strategy.

Source allows manufacturers to upload third-party certifications, case studies and other literature to their profile, providing specifiers with all of the information they need to make product decisions in one place.

In the current industry climate, it’s essential that manufacturers make sure that any fire safety and environmental certifications are easily accessible to specifiers, in order to give their products the best possible chance of being specified.

“NBS Source enables us to display our products’ fire safety and environmental credentials, which are very important for specifiers to be able to access,” Harriet said.

“For manufacturers who have products with environmental, fire and other noteworthy attributes, NBS Source gives them a chance to stand out from their competitors and stay in the specification with a reduced risk of substitution.”

If you’re an existing NBS customer and would like to explore your options with NBS Partner Marketing, download our media pack or get in touch with your account manager to find out more.