How OBEX increased specifications and expanded its reach through NBS

The challenge

For OBEX, a manufacturer of façade sealing membranes, surface protection tapes and films, a key challenge was ensuring its products reached the right specifiers at the right stage of a project.

While the business had built strong relationships through project support, CPD activity, and website enquiries, increasing product exposure and making technical information easy to access remained priorities.

Why OBEX chose NBS Source

OBEX selected NBS Source because it aligned with the company's existing approach to supporting specifiers while providing an additional route to market through a platform widely used across the construction industry.

The team found that once product information was set up within NBS Source, ongoing management was straightforward, requiring only periodic reviews and updates when products changed or new ranges were introduced.

"NBS Source complemented our way of working and provided value to specifiers. It was highlighted as a key tool for the industry and worth the investment."

Supporting specification growth

Since joining NBS, OBEX has seen significant growth in both engagement and specification activity.

The company attributes this success to a combination of increased product visibility, strong technical support and a coordinated approach across its specification, marketing and technical teams.

When comparing Q1 2025 with Q1 2026, OBEX recorded a 23% increase in specifications

The NBS technical team has also played an important role in ensuring technical content remains accurate, accessible and aligned with industry standards.

"The NBS technical team has consistently provided timely support and guidance, helping us keep our technical content accurate and up to date."

Sustainability information supporting better decisions

Sustainability has become an increasingly important consideration within OBEX's product strategy.

While safety, compliance and technical performance remain critical, the company recognises growing demand for transparent environmental information and is embedding sustainability considerations earlier in product development.

Environmental Product Declarations (EPDs) and sustainability information support specification decisions by providing trusted, verified data that enables more consistent product comparisons.

Delivering measurable results

OBEX has seen strong growth across key performance metrics since working with NBS.

Between 2023 and 2026, the company achieved:

•    280% increase in product impressions

•    88% increase in product views

•    465% increase in products added to specifications

These results reflect both increased visibility on the platform and greater engagement from architects, consultants, contractors and subcontractors.

Strengthening the sales pipeline

Beyond specification growth, NBS has helped OBEX generate new opportunities and connect with practices that may not have previously engaged with the business.

By making product information available throughout the project lifecycle, NBS has enabled OBEX to engage with a broader range of industry professionals and support projects at every stage.

"NBS has become an essential part of our sales and specification pipeline. The platform provides valuable metrics for tracking performance and has proven highly effective in generating new, high-quality leads."

A collaborative partnership

OBEX describes its overall experience working with NBS as highly positive, highlighting the value of responsive support and strong relationships across multiple teams.

Having a dedicated account manager has helped ensure questions are resolved quickly and that communication remains clear whenever more complex issues arise.

Looking ahead

As OBEX continues to grow its presence in the specification market, NBS remains an important part of its strategy to increase product visibility, support specifiers, and generate high-quality opportunities.

By combining accessible technical information, sustainability data and industry reach, the partnership continues to help OBEX strengthen its position within the construction specification process.