Unlocking the Secrets to the Specification

Wednesday 12 June 2024 // 11:45 AM - 17:30 PM (BST)

IET Birmingham: Austin Court, 80 Cambridge St, Birmingham B1 2NP 

Understanding how architects and specifiers create specifications, where they find product information, and how a product makes it through to the completion stage is a complicated process.

Following the success of our previous events, we are thrilled to announce another exclusive event in collaboration with Glenigan. This event is designed for product manufacturers and will give unique insights into the specification market and how to build strong relationships with architects at each stage of a construction project.

Bringing together an expert line-up of speakers, including AJ 100 architects Maber, award-winning marketing agency The Think Tank and manufacturer Ash and Lacy who will share insider knowledge on a range of topics: 

• Understanding the specifier's needs at each stage of the RIBA Plan of Work. 
• How specifiers find and use product information. 
• The role and benefits of BIM in specification creation.
• Developing a powerful marketing strategy for product specification.
• Using Glenigan for lead generation and staying competitive. 

This free event will equip you with the knowledge and connections you need to revolutionise your approach to working with specifiers and grow your business.

Speakers

• Lee Jones, Head of Sustainability at Byggfakta Group  
• Neil Thompson, Commercial Director at NBS 
• Izy Herrera, Head of Marketing at NBS  
• Dr Jonathan Evans, CEO and Aneira Beament, Director of Marketing and Brand at Ash & Lacy 
• Nick Greenwood, Maber Architects 
• Ros Rowlatt, Digital Media Director at The Think Tank