Events

Unlocking the Secrets to the Specification

12 June 2024 | By NBS

Join NBS and Glenigan for an exclusive event to discover unique insights into the specification market and how to build strong relationships with architects at each stage of a construction project.

Wednesday 12 June 2024 // 11:45 AM - 17:30 PM (BST)

IET Birmingham: Austin Court, 80 Cambridge St, Birmingham B1 2NP

Understanding how architects and specifiers create specifications, where they find product information, and how a product makes it through to the completion stage is a complicated process.

Following the success of our previous events, we were thrilled to host another exclusive event in collaboration with Glenigan. This event was designed for product manufacturers and gave unique insights into the specification market and how to build strong relationships with architects at each stage of a construction project.

The event brought together an expert line-up of speakers, including AJ 100 architects Maber, award-winning marketing agency The Think Tank, and manufacturer Ash and Lacy, who shared insider knowledge on a range of topics.

Bringing together an expert line-up of speakers, including AJ 100 architects Maber, award-winning marketing agency The Think Tank and manufacturer Ash and Lacy who will share insider knowledge on a range of topics:

Understanding the specifier's needs at each stage of the RIBA Plan of Work.
How specifiers find and use product information.
The role and benefits of BIM in specification creation.
Developing a powerful marketing strategy for product specification.
Using Glenigan for lead generation and staying competitive.

This free event equipped attendees with the knowledge and connections needed to revolutionise their approach to working with specifiers and grow their business.

Speakers

Lee Jones, Head of Sustainability at Byggfakta Group
Neil Thompson, Commercial Director at NBS
Izy Herrera, Head of Marketing at NBS
Dr Jonathan Evans, CEO and Aneira Beament, Director of Marketing and Brand at Ash & Lacy
Nick Greenwood, Maber Architects
Ros Rowlatt, Digital Media Director at The Think Tank
Dale Sinclair, Director, Head of Digital Innovation at WSP and Author of the RIBA POW

Missed the event?

Digitally supporting architects as a manufacturer

At the event, Aneira Beament, Director of Marketing and Brand at Ash & Lacy, discussed her extensive experience in developing and successfully launching various innovative roofing and cladding systems over the past eight years.

Key points included:

Enhancing collaborative standards across the construction industry.
The role of digital evolution in supporting architects more effectively from a manufacturer’s perspective.
The importance of digital tools in modern architectural practices.

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Best practice marketing for manufacturers

At the event, Ros Rowlatt, Digital Media Director at the Think Tank shared insights on the latest marketing strategies.

Key points include:

The growing role of AI in marketing.
Strategies for leveraging LinkedIn and other professional networks.
Techniques for enhancing website engagement.
The importance of data privacy and compliance in marketing.
Adjusting to the loss of third-party cookies and focusing on first-party data collection.

Watch now