Best practice marketing for manufacturers

ON DEMAND

NBS recently hosted the Unlocking the Secrets to the Specification for over 100 construction product manufacturers in Birmingham. This exclusive event shared essential insight into the specification market and how to build strong relationships with architects at each stage of a construction project.

At the event, Ros Rowlatt, Digital Media Director at The Think Tank shared insights on the latest marketing strategies.

Key points include:

• The growing role of AI in marketing.
• Strategies for leveraging LinkedIn and other professional networks.
• Techniques for enhancing website engagement.
• The importance of data privacy and compliance in marketing.
• Adjusting to the loss of third-party cookies and focusing on first-party data collection.