Webinars

Construction Marketing in 2026: What the Data Is Telling Us

02 June 2026 | By NBS

Marketing to the construction industry is becoming more complex. Manufacturers must respond to changing regulations, increased focus on building safety, evolving specifier behaviour, and rapid digital change. This webinar uses new research from NBS and The Think Tank to explore what the data reveals about how specifiers engage with information, make decisions, and where manufacturers are gaining or losing influence.

Marketing to the construction industry is becoming more complex. Construction product manufacturers must respond to evolving regulations, increased scrutiny around building safety, shifting specifier behaviour, and rapid advances in digital technology.

This webinar cuts through that complexity using real data. Drawing on the latest research from NBS and The Think Tank, we will share what the data is revealing about how specifiers engage with information, how decisions are made, and where manufacturers are winning or losing influence.

Join us for a practical, evidence-based view of the construction sales and marketing landscape in 2026, with clear actions you can apply to your own strategy.

What we’ll cover:

What the research tells us about how and when specifiers engage with manufacturers
Why education-led marketing is driving earlier engagement and reducing product substitution
How CPD supports more credible, trust-based relationships with architects
Which digital tools are delivering measurable impact on visibility and specification
How different generations engage with marketing, backed by behavioural data
Where AI is adding real value in marketing and where it is not

Who should attend:

This webinar is for construction manufacturers who want to understand how to improve their engagement with specifiers and increase their chances of being specified.

Speakers: