Specification: Essential to your digital marketing toolkit
Looking for new ways to generate leads and win orders? Have you considered targeting specifiers? In the past year, over 5000 approved construction projects require bathrooms and 3000 kitchens. And with thousands of kitchen and bathroom products specified through NBS each year, products like yours are in demand.
The specification remains an integral part of any construction project; it's a living document referred to throughout the project's lifecycle. We work with a range of bathroom and kitchen brands, including Symphony and Ideal Standard, to help increase brand and product awareness with decision-makers for project specifications.
NBS Source and the RIBA CPD Providers Network can help you get into project specifications by putting your products in front of thousands of architects, designers and specifiers in the research, design and specification writing stages. NBS Source makes it quick and easy to search for the right products and instantly add them to their projects.
Using long-term strategies such as targeting specifiers helps build a steady and healthy pipeline of orders, so getting into the specification is a key strategy for manufacturers.
*Glenigan, Planning Approved Projects over £250k, August 2021.