Getting specified is tough. Even when your construction products are included in initial designs and models, there’s no guarantee they won’t become a casualty of spec-breaking later on.
Countering this means finding a way to reach the right people with the right information, at the right stage of the construction timeline. Often easier said than done. Yet some manufacturers are getting products specified time after time, not just in early models but in the final build too. How do they do it? We share what five leading manufacturers, from a range of sectors, are doing:
- Quantum creates awareness of its brand and products.
- John Cullen builds relationships with key influencers.
- Silent Gliss gets its products included in projects from the start.
- Johnstone’s Trade gets its products in front of specifiers.
- Langley is minimising spec-breaking.
To find out how they’re doing this, download and read our ‘What’s the secret?’ guide.