PPG Architectural Coatings joined NBS over 12 years ago, find out why and the benefits NBS platforms have brought to the business.
PPG Architectural Coatings UK is a global organisation delivering paints, coatings, and speciality materials for a range of industries, including automotive, aerospace, packaging and architectural. It recently added a new product range to NBS Source. We caught up with Danielle Aiken, Marketing Manager at PPG, to find out a bit more about PPG's products and the benefits that NBS have brought to the business. Here's what she had to say.
We first partnered with NBS over 12 years ago under the Johnstone’s Trade brand, before recently expanding our product listings on NBS Source to include PPG Protective Coatings. Specifiers now have access to PPG's full coatings range including anti-corrosion systems, intumescent coatings and heavy-duty resin floor coatings.
Our reason for choosing NBS was to deliver product and technical information in a way that makes it easy for the specifier to include PPG products in their project specifications.
NBS Source is a core part of our digital marketing strategy, providing a unique platform to promote our full coatings range to specifiers in a way that is aligned to our clients’ way of working.We aim to be easily accessible by architects at the point of need for coatings solutions and support; online, in the BIM model and the specification, NBS helps us deliver that.
"Through Source, we have an online shop window to promote our product data, catalogues, digital objects and product specifications in one place to a range of specifiers in a trusted environment.”
NBS also allows us to work collaboratively with our clients through the specification writing process. We have already worked directly with a number of architects in NBS Chorus to provide coatings advice. The functionality is invaluable, especially at this time where remote solutions are vital.
We are also part of the RIBA CPD Providers Network and have a range of CPD courses from colour to fire protection and sustainability. Being part of the network has provided us with great opportunities to connect with new specifiers and build long lasting relationships as their coatings partner for product consultancy and technical support.