Learn how Flowcrete utilises NBS Source and RIBA CPD to reach a vast network of specifiers and bring attention to its innovative product range.
As a manufacturer, offering a robust solution across every element of your product niche means you can cater for every requirement. Flowcrete, part of the Construction Products Group (CPG) provides a full range of flooring products, including polymer flooring, MMA resins and car park decking.
We spoke to Rejoice Chikosi, Flowcrete’s PR and Communications Manager, about how the brand is increasing its reach with NBS Source and RIBA CPD.
Offering a comprehensive resin flooring range, Flowcrete aims to work with architects through all stages of a project by offering expert support and a flooring solution to fit every scenario. To achieve this, the brand utilises both NBS Source and RIBA CPD to connect with specifiers, sharing both educational materials and detailed product data.
Supporting architects with Flowcrete’s product range
Flowcrete provides high-quality flooring and waterproofing solutions, that meet all the current regulatory requirements, whilst also offering sustainability, building protection and aesthetical benefits. Products include polymer flooring, antibacterial and subfloor screeds, fast-cure MMA resins, seamless terrazzo, hygienic flooring, car park decking and industrial resins.
Flowcrete’s products result in a long-lasting flooring solution which is sustainable, safe and aesthetically pleasing.
Reaching more specifiers via NBS Source
Flowcrete’s products and associated technical data are hosted on NBS Source, where architects can find, select and specify construction products with ease. NBS’ in-house team of experts author Flowcrete’s product data for Source, ensuring that all information is up-to-date and is structured in a way that meets the requirements of specifiers.
Jenny Jones, Flowcrete’s Technical Specification Advisor, commented on the brand’s relationship with NBS, highlighting the reach that Source provides to a vast network of specifiers:
"Our partnership with NBS has allowed us to nurture our relationship with architects and specifiers by bringing our flooring system portfolio closer to them. With all the specification information they need in one place, architects and specifiers can save time through integration of their projects on NBS platforms, resulting in more accurate specifications – an advantage to both manufacturers and specifiers."
The power of RIBA CPD is best realised when brands offer real value to architects, creating educational material that displays expertise in their market segment. Flowcrete does this very well, offering a range of informative CPD sessions for architects delivered either face-to-face or virtually. Options include 'How to Avoid Screed Failures' and 'The Importance of Protecting Car Park Structures'.
“NBS’ reputation within the construction industry gives us confidence that through our partnership, architects and specifiers are supported throughout the specification process to make informed product and system choices on their upcoming projects," Jenny said.
If you’d like to learn how you can reach a wider pool of specifiers, why not book a demo to see NBS Source in action?