Marketing Masterclass for Manufacturers: Why CPD should be part of your marketing strategy
Join our next marketing masterclass webinar as we discuss 'Why CPD should be part of your marketing strategy', as our research shows within 12 months after doing a provider's CPD, 58% of specifiers said they went on to specify one or more of their products.
Joni Tyler, RIBA Head of CPD and Robin Cordy, NBS Marketing Director, will discuss the range of benefits of providing CPD to specifiers. From increasing brand awareness to positioning your business as experts in your field to most importantly getting your products in front of your target audience.
You'll also hear from Andy Sivell, Founder of marketing agency Working Titles, who create CPD materials for manufacturers and also works with us on producing RIBA CPD Showcase which drives awareness of RIBA CPD providers. He'll share what he's learnt about creating content that turns attendees into leads.